November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why David’s Bridal Spends Half Its Social Budget On TikTok

David’s Bridal has been selling dresses since the 1950s, but it didn’t say “yes” to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David’s Bridal tested in August with its “First Annual NashBlast.”

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