David’s Bridal has been selling dresses since the 1950s, but it didn’t say “yes” to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David’s Bridal tested in August with its “First Annual NashBlast.”
The post Why David’s Bridal Spends Half Its Social Budget On TikTok appeared first on AdExchanger.
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