November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

For TV, GRPs Are Out, And Impressions Are In

As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV). Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. And this trend will only continue.

The post For TV, GRPs Are Out, And Impressions Are In appeared first on AdExchanger.

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