‘Do Good, Do Well’ launches via Special NZ

A campaign to attract a new generation of investors and investments in New Zealand has been created for Invest New Zealand by Special New Zealand.

Invest New Zealand, part of New Zealand Trade and Enterprise (NZTE), launched the campaign ‘Do Good, Do Well’ to drive home the message that businesses that do good for people and planet are rewarded financially, and encourage foreign investors to invest in values-based New Zealand businesses.

To launch the campaign, Special PR supported NZTE in announcing the brand platform globally, kicking off with an investor-focused event in New York City on Monday, September 19, hosted by the Minister for Economic Development, Stuart Nash, and NZTE’s GM, Investments, Dylan Lawrence. The event was attended by key local investors and press to cover the campaign launch. 

Special New Zealand has also developed a hero video highlighting some New Zealand companies that are already living the brand platform ethos – such as Dawn Aerospace, Kono, and WoolAid, as well as further marketing collateral that will be rolled out across key markets for the campaign, including the US and the UK. 

Sarah Prigg, Senior PR Director at Special PR , says Kiwis know how innovative local business are but this campaign aims to help foreign investors understand this too.

“Aotearoa punches above its weight when it comes to creating sustainable and ethical solutions to global challenges. The new brand platform demonstrates how just powerful our business innovation is and the value it presents to foreign investors.”

John Marshall, Ngāti Maru, Ngāti Maniapoto, General Manager at Special, says Aotearoa has an innovative business environment that is increasingly prioritising sustainable and values-based business practices.

“We wanted to ensure that our business priorities came through in this campaign, highlighting the importance of doing good in business. We’re looking forward to seeing the opportunities this opens up for NZTE.”

The strength of a values-based approach is growing amongst the international business community, with an international study from Deloitte citing societal impact as the top factor when leaders evaluated annual performance. Thirty four percent of businesses believe societal impact is the most important indicator of success, more so than customer satisfaction, financial performance, or employee retention^[1].

Dylan Lawrence, General Manager of NZTE’s Investment team, believes New Zealand’s reputation for having a strong sense of environmental and social justice is something that is becoming more attractive to global businesses.

“’Do Good Do Well’ helps to highlight that – regardless of whether it is Cogo, a digital tool that empowers individuals and businesses worldwide to measure, reduce and offset their impact on the climate, or Kono which is an artisan food producer contributing to the thriving $ 70 billion indigenous Māori economy, we are proving time and time again that purpose and profit can go hand-in-hand.”

The new investment drive will run in major international markets including the United States, United Kingdom, and Germany to attract productive, inclusive, and sustainable investment opportunities that drive economic benefit for the good of New Zealand.

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