YankKiwi played key role in propelling NZ tvc to No. 1

SYDNEY, Wednesday: Pablo Ferrari, ECD at BBDO Mexico, has judged Special NZ’s Kathmandu Summer Never Sleeps as last week’s best TV ad in the world.

“I love its old vibes craft and the storytelling. I find it a bizarrely funny story; in a journey from day to night, a group of friends shows us that in summer, anything goes,” he wrote on the Bestadsontv site.

“The music is a real find – a song from Brazil from the ’70s that makes the spot even more memorable.”

The music supervision was the work of Karyn Rachtman, an American who spent much of her life growing up in Auckland – she still divides her time between the US and NZ.

Rachtman, who is best known as the music supervisor/executive soundtrack producer for several best-selling soundtracks, including: Pulp Fiction, Romeo + Juliet, Moulin Rouge!, Boogie Nights, Reality Bites, Clueless, The Spongebob SquarePants Movie, The Rugrats Movie, Office Space, and Reservoir Dogs. 

“The music is a real find – a song from Brazil from the ’70s that makes the spot even more memorable.”

At 15, she moved here to live with her American father Peter Rachtman, who was involved in US/NZ showbiz ventures. She attended fourth form at Takapuna Grammar.

Having opened her Mind Your Music New Zealand office, Rachtman considers herself to be in the “import/export” music business.

She recently hired New Zealand composers for three US-based productions, including two Netflix series, and the soundtrack for E-Line Media’s Beyond Blue, a new globally popular video game.

In the last year, she has worked on four New Zealand productions. Leveraging her extensive relations worldwide, she was able to acquire hard-to-get, classic hit songs that the Kiwi filmmakers never imagined they could possibly afford.

Summer Never Sleeps is rolling out across TV, digital, social, out of home and PR in NZ and Australia until 19 November.

• mindyourmusic.com
• bestadsontv.com/Pablo Ferrari
• mad-daily.com/kathmandus-summer-never-sleeps

CREDITS

Brand: Kathmandu
Chief Customer Officer: Eva Barrett
Head of Global Brand Campaigns: Michaela Clark
Head of Marketing AU/NZ: Richard Dalke
Global Head of Social Media: Shailyn Shah
Creative Manager: Glenn Gibbins

Creative Agency: Special Group New Zealand
Chief Creative Officer: Tony Bradbourne
Executive Creative Director: Lisa Fedyszyn
Executive Creative Director: Jonathan McMahon
Creative Director: David Shirley
Associate Creative Director: Letizia Bozzolini
Associate Creative Director: Justin Butler
Associate Creative Director: Julia Ferrier
Head of Production: Sally Lankshear
Senior Producer: Casey King
Producer: Millie Costley-Deakin
General Manager: John Marshall
Senior Business Director: Amelia Hopkinson
Business Director: Kate Syms
Business Manager: Ruby Koia
Chief Strategy Officer: Rory Gallery
Group Strategy Director: Ed Gunn
Strategy Director: Jolene D’Souza

Production Company: Scoundrel
Director: Daniel Warwick
Executive: Producer: Adrian Shapiro
Associate Executive Producer: Morgan Benson-Taylor
Line Producer: Luka Jauh
DOP: Jan David Gunther

Production Designer: Lara Stefancic
Offline Editor: Adam Wills
Illustration: Laurie Herman
VFX and Online: bEpic
Facilitation: BAS productions
Soundmix: Kraatz Studios
Music Supervisor: Karyn Rachtman / Mind Your Music
Media Agency: Dentsu
PR Agency: Edelman
Social Agency: We Are Social