December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Quirky Salmon Campaign Explores Norway’s Culture and Humor

With one spot that sees a man standing on a river’s edge while holding a salmon above his head, asking “What am I doing?” – seafood producer Mowi’s latest campaign aims to relay the characteristics and peculiarities of Norwegian customs using a very quirky tone. Those different elements of Norway are explored across five spots…
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