December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Take Me Out to the Dispensary: MLB Scores Marketing Deal With CBD Brand Charlotte’s Web

Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte’s Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis…
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