December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Outstream Is In (And That’s A Good Thing)

On the mobile web, outstream is in, and instream is out. With its latest guidelines, the IAB Tech Lab has effectively ended instream, declaring outstream the primary path for web video inventory. This shift will mean incredible things for the advertising ecosystem, writes Eric Hochberger, CEO of Mediavine – namely, a transparent buying and selling experience for video inventory that should help supply and demand.

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