November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meet the Adidas Billboards That Could Probably Outrun You

Adidas’ most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out-of-home (OOH) with a series of “running” posters. To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” ear buds for runners, developed by Zound Industries, M&C Saatchi…
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