November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McCain’s Roblox Experience Aims to Educate Gen Z on Farming Issues

Perhaps agriculture and frozen chips aren’t the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming. This latest ‘metaverse’ project sees the world’s largest manufacturer of potato products introduce…
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