Oceania celebrates togetherness via YoungShand campaign

Oceania’s Couples Care Suite offering allows aged couples to stay together if and when their needs increase. To bring this to life, “The Duet” shows the love story of a couple through the years held together by love, togetherness – and a piano.

Sandra Daniel, Head of Marketing for Oceania says the organisation is “committed to transforming the retirement and aged care experience with priority placed on both the physical and emotional wellbeing of our residents”.

“Our Couples Care Suite offering is one example of how Oceania is challenging industry norms and putting our residents at the heart of every decision – by simply honouring love and protecting a couples’ right to age together. This work reflects the approach Oceania has to aged care; respect, humanity and innovation.”

Corey Chalmers, Executive Creative Director of YoungShand says: “Couples Care Suites prevent older couples from losing their greatest support network – their partner. In a category where it seems the only way to communicate is by making older people look and feel “young and cool”, we’re proud to tell a story filled with dignity, empathy and grace, told by master storyteller, Gregor Nicholas.”

Emma Dalton, General Manager at YoungShand says they love working with the Oceania team.

“Their focus on innovation in a category that really needs it makes our job easy. It’s not often we get the opportunity to tell a story of love, so it was a joy to be a part of the creation of this campaign. Gregor and the team at Fish worked their magic and we’re really proud of the work.”

The campaign launched on Sunday 30th October across TV, Video on Demand/Online Video & Cinema.

Credits:
Oceania: Sandra Daniel, Heike Middleton Agency: YoungShand
Film Partner: Flying Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
Music Score: Pete Van Der Fluit, Liquid Studios Sound Editor: Craig Matuschka, Liquid Studios Photography: Paul Ross Jones, Match
Media Agency: Hearts & Science

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