Programmatic

Buddy the Elf Makes His Advertising Debut as an Eager Store Employee in Asda’s Christmas Campaign

The 2003 movie Elf has become a beloved Christmas classic, but its main character, played by Will Ferrell, has never appeared in a holiday ad–until now. Buddy the Elf is the star of British supermarket Asda’s Christmas campaign, marking the first time the film has been licensed for brand marketing. In the ad, created by…
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