The 2003 movie Elf has become a beloved Christmas classic, but its main character, played by Will Ferrell, has never appeared in a holiday ad–until now. Buddy the Elf is the star of British supermarket Asda’s Christmas campaign, marking the first time the film has been licensed for brand marketing. In the ad, created by…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa