December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How King Is Growing Candy Crush Through Creator Partnerships

Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social Media Week Europe, King’s director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old…
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