Programmatic

Insider Intelligence Slashes Outlook for Twitter Global Ad Revenue in 2022

Insider Intelligence issued its revised forecast for global ad spend in 2022 Wednesday, adjusting its numbers downward for all six companies it analyzed–Amazon, Google, Meta, Snapchat, TikTok and Twitter–but predicting a particularly rough ride for the recently acquired Twitter. The research firm pegged total 2022 digital ad spending worldwide at $ 567.49 billion, up 8.6% over…
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