CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group. We sat down with CEO Struan Abernethy to...
Intelligence
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at...
Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent...
AUCKLAND, Today: Publicis Groupe Aotearoa has launched its new Data Intelligence Hub (DIH) — an all-in-one data and tech service...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In...
CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI...
AUCKLAND, Today: HYPER, a top player in New Zealand’s retail Digital Out-of-Home (DOOH) scene, just teamed up with Lumos Intelligence....
Publicis Groupe New Zealand has announced the launch of PMX Cornerstone, a proprietary investment intelligence platform to be used by...
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial...
The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up...