In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves...
Intelligence
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is...
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America....
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous...
As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the...
In a global narrative increasingly centered around Artificial Intelligence (AI) and advanced technology, Havas NZ is launching an impactful initiative,...
Warren Buffett once said, "A market downturn doesn't bother us. It is an opportunity to increase our ownership of great...
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...
Insider Intelligence issued its revised forecast for global ad spend in 2022 Wednesday, adjusting its numbers downward for all six...