The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching. There are much better alternatives to the surface-level […]
The post Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation appeared first on AdExchanger.
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