November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In First Brand Campaign, Toys R Us Canada Saves an Endangered Species: the Imaginary Friend

Mr. Ferguson is clinging to life, and conventional methods like electric shocks and chest compressions are useless to revive him. Only a water gun and a whoopee cushion will do. Mr. Ferguson, you see, is not a real person. He’s not real at all. This giant overall-wearing rabbit in distress–either charming or terrifying, depending on…
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