December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Star-Studded World Cup Ad Finds Common Ground in Soccer and Fast Food

With the World Cup around the corner, McDonald’s is launching the same campaign across more than 75 of its markets for the first time ever. The brand’s largest global campaign to date plays on the simple truth that there are a couple of things that can unite people from around the world: a love of…
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