November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How One Brand Is Addressing—and Aims to Close—the Gender Pain Gap

Research shows that women’s pain has long been overlooked, ignored and dismissed through societal and medical biases. In a rare move for a brand, Reckitt drug Nurofen has launched a campaign to close the gender pain gap. The gender pain gap refers to the phenomenon in which women’s pain is less understood and more mistreated…
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