November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Email Marketers Seek New Standards for Authentication

On Sept. 20, 2021, Apple changed the email marketing landscape forever with the launch of its Mail Privacy Protection (MPP) feature. MPP prevents senders from using invisible pixels to collect information about their recipients, key customer data like open rates and location tracking in particular. This meant email marketers had to shift their focus away…
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