AUCKLAND, Tuesday: To help strengthen its fundraising efforts, Philips Search & Rescue Trust has signed a new media partnership with NZME which will see the trust supported by NZME’s network of audio, print and digital platforms.
With several rescue helicopters across four bases in the North Island, Philips Search & Rescue Trust relies solely on the generosity of its communities to allow it to provide urgent life-saving care in the regions in which it operates.
The new media partnership will see the vital role the trust plays highlighted through through Newstalk ZB, The Hits, nzherald.co.nz and regional newspapers.
“The partnership will see the vital role the trust plays highlighted through through Newstalk ZB, The Hits, nzherald.co.nz and regional newspapers.”
The partnership will help the trust raise funds to operate its helicopters – The Waikato Westpac Rescue Helicopter, Aerocool Rescue Helicopter, Greenlea Rescue Helicopter and the Grassroots Trust Rescue Helicopter (covering the Coromandel, Waikato, King Country, Bay of Plenty, Central Plateau, Lakes, Manawatū and Whanganui regions).
NZME head of commercial partnerships and events Emily Travers said: “We’re extremely proud to support the incredible work that Philips Search & Rescue Trust does across the North Island. to help generate vital donations so their rescue crews can continue to do what they do best – saving lives.”
Philips Search & Rescue Trust group manager,Vanessa Richmond said: “We cannot do what we do without the support of our community. Through this new partnership with NZME we’ll be able to tell our story to more New Zealanders, with the hope of inspiring our communities to give generously so we can continue to keep saving lives.”
In the last twelve months, Philips Search & Rescue Trust’s rescue helicopters completed a total of 2292 rescue missions. In October, the four rescue helicopters completed 242 missions, of which Waikato Westpac Rescue Helicopter was responsible for 91.
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