Westgold challenges rivals

AUCKLAND, Today: Parnell-based ad agency The Business (TBMG) has produced a new campaign for Westgold’s Infused Butter Collection, and is “excited to see the new addition to the supermarket butter category in decades”.

“Finding an insight to launch the Collection was crucial,” says TBMG MD Ben Cochrane.

“People told us the butters tasted so good they could easily replace many other ingredients used in cooking – in many ways they now have new rival.”

“This is where Westgold’s Infused Butter Collection comes in to help mere mortals like us.”

Leanne Clemens, Westland senior brand manager, said: “Infused butters are an untapped part of the butter category.

“While foodies like to make their own infused butters to complement recipes, but not all of us can do this.

“This is where Westgold’s Infused Butter Collection comes in to help mere mortals like us.”

The new campaign appears on OOH, instore, digital.

CREDITS

Client: Westgold New Zealand
Senior Brand Manager: Leanne Clemens
Brand Manager: Amanda Gillanders
Agency: The Business Marketing Group
Managing Director: Ben Cochrane
Creative Director: Craig Farndale
Senior Designer: Ross Davies
Client Services Director: George Sim

About TBMG
The Business Marketing Group is an agency for the modern marketer. We invest heavily in long-term relationships, question assumptions, roll up our sleeves and get involved every day with the approachability and transparency you may not expect from a traditional agency.

• the-business.co.nz