Krunch appoints Bridget Taylor CCO

AUCKLAND, Thursday: After seven years delivering success for a number of automotive, financial, real estate and technology clients, leading NZ data-driven agency Krunch is again stepping up their offering, announcing the appointment of creative leader Bridget Taylor as chief creative officer.

Taylor was previously owner and CCO of Contagion, ECD at BBDO Asia, and creative director at DDB NZ.

Krunch CCO Darren Kirkland said: “We specialise in delivering strategic, science based solutions for our clients; with Bridget joining us we add world-class creativity to our offering. The art to our science,” says CEO.

“Few business leaders in New Zealand have Bridget’s unique perspective. She has helped New Zealand brands grow in stature and influence both at home and overseas, and founded a top boutique agency.

“Darren isn’t just an ad guy, he’s been a successful CMO too. He doesn’t just know what it’s like to sit on that side of the table – he knows what needs to happen to ensure success.”

“Most importantly, her understanding of technology, creativity and media means she can help create the best ROI. I can’t think of a better partner for myself and the team.”

Bridget Taylor said: “There’s no denying Krunch has something special going on. They have an enviable client list, a great reputation and brilliant bunch of people. But more importantly, they are right for the times.

“We’ve seen more change in the last two and a half years than we have in decades. Our world changed. How we live within it has changed and Krunch has insight based data to help businesses thrive, not just survive, in these times. That’s what excites me.

“Darren isn’t just an ad guy, he’s been a successful CMO too. He doesn’t just know what it’s like to sit on that side of the table, he knows what needs to happen to ensure success. That’s rare in our industry.

“Watch this space, as this is an agency on the rise.”

• krunch.co