Krunch.co appoints new Chief Creative Officer

New Zealand’s leading data-driven agency, Krunch.co, has appointed award winning creative leader Bridget Taylor as Chief Creative Officer.

“We specialise in delivering strategic, science based solutions for our clients, with Bridget joining us we add world class creativity to our offering. The art to our science,” says CEO Darren Kirkland.

“Few business leaders in New Zealand have Bridget’s unique perspective. She has helped New Zealand brands grow in stature and influence both at home and overseas, and founded a top boutique agency. Most importantly, her understanding of technology, creativity and media means she can help create the best ROI. I can’t think of a better partner for myself and the team.”

Taylor says there is no denying Krunch.co “has something special going on”.

“They have an enviable client list, a great reputation and brilliant bunch of people. But more importantly, they are right for the times. We’ve seen more change in the last two and a half years than we have in decades. Our world changed. How we live within it has changed and Krunch.co has insight based data to help businesses thrive, not just survive, in these times. That’s what excites me.

“Darren isn’t just an ad guy, he’s been a successful CMO too. He doesn’t just know what it’s like to sit on that side of the table, he knows what needs to happen to ensure success. That’s rare in our industry.”

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