November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

When the Research Says No, but Your Instincts Say Yes

In October 1989, NBC executives received the test results for a new sitcom–and they were bleak. The show was simultaneously “ordinary” and “unbelievable,” “familiar” and “disorienting.” As a result, “no segment of the audience was eager to watch the show again.” Most networks passed on it, including NBC. Still, there were a handful of executives…
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