November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Filing for Trademark Applications for the Metaverse Have Waned

Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including…
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