For real social media results, you need real-time data and insights. That’s where Zavy comes in.
Social media can be an immensely powerful place to build brands – but only if it’s done right.
There’s a huge difference between brands that nail it, and brands that miss the mark. Often, that difference comes down to the brands that have a clear social media strategy, backed by the latest industry insights – and the brands that… don’t.
Too many businesses and organisations are still subscribing to the ‘make it up as we go along’ model of social media. Uninformed by what their competitors are doing, or how their audience really feels about their content, they spend precious time and energy wondering if what they’re doing on social is resonating with their audience, edging out their competitors, or even getting noticed at all…
The truth for those businesses is simple: nowadays, if your social strategy is still just throwing random content at the (social) wall and hoping it sticks, you’re probably falling behind.
If you want real results – you need a real strategy. And that strategy needs to be based on real-time industry data.
At Zavy, we know the best way to succeed on social is to set clear goals and optimise your social media performance – and to do that, you need to know how you stack up in your industry and against your competitors.
That’s why we’ve pulled together all the data and insights you need from over 1.3 million posts across Australia and New Zealand.
We’ve aggregated this data into clear, easy-to-use social content benchmarks in our Social Media Content Benchmarks report – ready to download, absolutely free.
That’s right: for the first time, Zavy is publicly releasing our wealth of data, putting our social insights and listening smarts right into your hands.
In our exclusive social content benchmark report, you’ll find:
- Key benchmark data from more than 1.3 million social posts across Australia and NZ, categorised by industry and social following size.
- Sentiment scores to dive deeper into how audiences are feeling.
- Insight on how you can use this data to grow your brand on social media.
We want everyone to benefit from just a fraction of the insights our Zavy users get every day. These benchmarks are a holy grail for any social strategy or audit across Australia and New Zealand. Use them to:
- Track trends across your industry and find out where your content stands next to your competition.
- Create or refine your social media marketing strategy so you can grow better, faster, and see real world results.
- Go beyond guesses and assumptions to find out how you’re really doing – so you can create more meaningful, positive connections with your audience than ever before.
You’ll also go in to win six months free of Zavy – just by downloading!
Whether you’re a business owner, leader, marketing manager or social media marketer – you’re going to want to download these benchmarks and look at how your social media performance measures up. In this ever-changing landscape, it’s more important than ever to stay ahead of the game.
Remember: these benchmarks are just the tip of the iceberg. Zavy has so much more to offer. Reach out at hello@zavy.co if you want to find out more.
(And keep an eye out for an exciting new tool with even more benchmark data coming your way in 2023!)
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