November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals

Following Elon Musk’s $ 44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. But it’s not a unique issue to the bluebird app. Twitter’s emerging challengers also host fake accounts posing as global brands. As users consider life without Musk’s version of…
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