November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to…
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