A survey conducted by YouGov and commissioned by GLAAD, Kairos, UltraViolet and Women's March did not paint a pretty picture...
Month: November 2022
//www.youtube.com/watch?v=bc3cxst7lO4 AUCKLAND, Today: McDonald’s welcomes in the warmer months with their latest campaign via DDB Group, showcasing how summer (and...
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking...
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst...
AUCKLAND, Tuesday: There’s a lot of ONEs around these days (Vodaphone/ONE, TV ONE, ONE Asia). When we last checked, there...
The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about...
Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location...
AUCKLAND, Monday: Eight director Miki Magasiva has been named Best Director Drama/Comedy at the 2022 Aotearoa New Zealand TV awards...
According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers--human and mythical--at this...
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV is a total mess: Agree or disagree? “It’s a mess,” says...