November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

13-Foot-Long Bus Stop Ads Highlight Experience of Long Covid

Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled “The Longest Ad,” the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both…
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