December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Kraft Heinz’s Long-Term Strategy for Web3

After about a year of laying the groundwork for its presence in cryptocurrency-adjacent technology, Kraft Heinz is the latest big brand to unveil a strategy around what proponents bill as the next iteration of the internet, Web3. The food conglomerate is kicking off what it says will be a long-term plan for the space with…
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