November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

In 2013, BrewDog founder and CEO James Watt said he’d rather take his money and “set fire to it” than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns–and been issued several advertising bans in the process. This time the company has…
Adweek Feed