In 2013, BrewDog founder and CEO James Watt said he’d rather take his money and “set fire to it” than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns–and been issued several advertising bans in the process. This time the company has…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pead promotes talent from within
Baseball Announcer Called Out for Double Standard After Hitting on Women While On-Air
Thompson Spencer expands across the ditch