November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Virtual Brands Attract Real Customers

In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and blue cheese dressing. Everything was rather typical about the place, except for one thing: There were no booths or servers–let alone a building. Wings on…
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