December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials

As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones. The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the…
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