Trade Tested knocking it out of the park with MediaWorks radio promotions

AUCKLAND, Thursday: Trade Tested is celebrating some outstanding results achieved by dipping its toes into radio promotions with MediaWorks stations The Rock and More FM. 

As an online retailer, Trade Tested had traditionally focussed on digital channels but decided to branch out when it was looking to do some cost-effective competitions that stood out and showcased its products, while having some fun too.

Trade Tested’s first campaign on The Rock Drive with Jay and Dunc, saw the online home improvement store give away a backyard bar and cabin worth $ 20,000, packed with listener-chosen products. 

Trade Tested head of marketing Matt Weavers says the radio promotion was a massive success by showing off its range of products and received “a crazy” 14,290 entries. 

Nine stories were also posted daily on The Rock Drive’s Instagram, reaching more than 80,000 people. 

The grand prize was won by Joe, a plumber from Papamoa, who ran around his kitchen shrieking while chatting to hosts Jay and Dunc. 

“The campaign created one of The Rock’s best cliff-hanging giveaway moments, with the greatest winner on the station to date.”

Dunc says, “The campaign created one of The Rock’s best cliff-hanging giveaway moments, with the greatest winner on the station to date.”

Matt Weavers said, “The live cross they did to the winner was hilarious. It was on a Friday afternoon, at about 5:30pm, so peak time. He was on the phone for about 10 minutes, barely making any sense as he was so excited. It was obviously a life-changing moment.”

After the success of this campaign, Trade Tested teamed up with The Rock’s Morning Rumble for the ‘On The Blower’ promotion where listeners could win a leaf blower, plus a cash prize.

“The idea was to replicate the silly videos on the internet where people are trying to say things with a leaf blower pointed at their face. In this case, The Rock hosts sung a classic Kiwi song that listeners had to guess. It was absolutely ridiculous!”

“The crazy success of these promos has led us to spending more money with MediaWorks. We know they get our sense of humour and are up for getting behind some of our wacky ideas.

“One of the good things is they are also supporting us on social media. Not only are we creating cool content for people listening in their cars, we also have access to this massive social audience to help support our promos.”

“We are definitely doing more radio in the new year. Watch this space and keep your ears open!”

Social media was also a big part of Trade Tested’s third promotion with More FM, with drive hosts Jay-Jay and Flynny giving away an inflatable spa.

Posts on Jay-Jay and Flynny’s Facebook and the More FM Wellington Facebook pages reached almost 570,000 people, with more than 48,000 engagements – some of the biggest numbers MediaWorks has seen during a recent campaign. Multiple Instagram posts and stories also reached 51,162 people, with 91,751 impressions.

After the success of the three campaigns, Trade Tested has committed to working with MediaWorks in 2023.

Matt Weavers says, “We are definitely doing more radio in the new year. Watch this space and keep your ears open!”

MediaWorks commercial director Liz Fraser said, “It’s been fantastic to see Trade Tested try new things and have so much success and fun with our radio brands.

“Plus we’re delighted that they’ve committed to work with us again in 2023.

“This showcases the power of integrating client promotions and campaigns into our radio brands social network pages as a way of generating high engagement from the targeted audience.”