Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
Year: 2022
AUCKLAND, Today: NZ specialist investment manager Fisher Funds has appointed the country’s largest independent agency, Stanley St, as its agency...
The NASA Social Program, which was developed to engage a diverse group of creators and influencers with the space agency's...
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s...
Out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS. Offering enhanced verification using its...
Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta...
AUCKLAND, Today: Leading NZ out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics...
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the...
Most ad tech companies reported average or subpar quarterly earnings, and more than one of them are pointing the finger...
Harley-Davidson Australia and New Zealand is boosting its communications efforts with the appointment of Thrive PR as the company’s exclusive...