By Jenna Mielnicki, Senior Vice President & Head of Marketing Solutions, LEARFIELD This summer marks the 50th anniversary of Title...
Year: 2022
//www.youtube.com/watch?v=d1Ec1JaD5mo AUCKLAND, Today: In a recently launched campaign, Dentsu Creative, and Sweetshop’s Damien Shatford have delivered an entertaining look at...
The floating QR code that rocked the Super Bowl received the top prize at the Cannes Lions International Festival of...
If there is one constant in ad tech, it’s change. When the AdExchanger team recorded its first episode four years...
CANNES, Wednesday: Cannes Lions International Festival of Creativity, a week of big ideas, big stars and big boats. This is...
CBS, which was No.1 in total viewers for the 14th season in a row, is the third broadcaster to reveal...
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the...
A clever concept and a pre-existing creative platform mixed with seamless collaboration was the recipe for the success of Together...
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and...
Aflac launched its first-ever campaign on TikTok, dubbed #DuckVibes, to engage younger consumers with what it considers a mid-funnel-focused strategy....