AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s...
Year: 2022
AUCKLAND, Today: Shortland St agency Wright Communications’ Nikki Wright has penned a “short and sweet blog/listicle” of five PR trends...
Disney has found Kelly Campbell's successor as Hulu president, promoting Joe Earley to the role as part of a broader...
Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York...
For 48 years, the annual PRINZ Awards have recognised outstanding work achieved by public relations and communications management professionals throughout...
When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike...
A giant sculptural sign on the waterfront will present new and unique photo opportunities for locals and visitors alike as...
The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first...
Digital out of home audience measurement platform LENS Analytics has shown through its traffic reports that Kiwis are back in...