November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Sweden Campaign ‘Time Travels’ to Bring Back Old Deals

To help consumers counter the impact of inflation, McDonald’s has begun a campaign in Sweden to travel back in time to find old deals on menu items. The “Deals Stuck in Time” campaign from Nord DDB uses Google Street View to allow people to find and “unlock” over a decade of old out-of-home advertisements for…
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