November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Hyundai Aims to Correct the Way People Say Its Name

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name–something the brand has chosen to correct with a humorous campaign ahead of an important year. In…
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