Michael Buhagiar joins BigAds New Zealand

BigAds, an Australasian-based creative intelligence and optimisation ad tech company has announced that Michael Buhagiar has re-joined the business along with Nick Paschalis, to spear head growth in the US and New Zealand.

Buhagiar was most recently the NZ Country Director for Playground XYZ for close to two years. He brings more than 18 years of experience in senior leadership positions across media agencies, global publications and AdTech organisations.  

Buhagiar hire is part of BigAds expansion plans to continue its growth across Australia, New Zealand, APAC, UK and US region in 2023 onwards.

Dave Green, CEO of BigAds says: “We’ve enjoyed providing adtech and martech to Australian and New Zealand markets for almost a 13 years, but the past four have been our most successful yet and as a result, we’ve grown significantly with the industries impressive uptake with our Buddy ad tech platform.

“We continue to employee local engineers, designers, Ops to ensure our customers have the best experience.”

Green welcomed Buhagiar, saying: “We’re really excited to have Michael come on board to supercharge our existing success with agencies and partners, bring on new clients and establish new markets.

“Michael brings incredible experience, energy and drive to the BigAds growing family, He understands the needs of blue-chip advertisers and their agencies, and he will help clients to utilise the Buddy platform to drive far higher levels of optimisation of their creative and media.”

Buhagiar says: “I’m thrilled to be re-joining BigAds.  I’m so impressed with their Buddy adtech platform with attention optimisation.  It makes advertisers lives easier, faster and offers better value.

“For me, that is a winning trifecta for advertisers today.  Plus, there’s never been a better time to focus on and grow a strong local business. I’m looking forward to working with the growing team at BigAds and taking the business to new heights,” he adds.

Alongside his new role at BigAds, Buhagiar was the Chair of the Interactive Advertising Bureau NZ Digital Effectiveness Council and has previously held senior roles at Yahoo!, and Mademedia.

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