Kiwis urged to take back power with Flick Electric campaign via YoungShand

The launch of a new integrated campaign places Flick on the side of New Zealanders who have been suffering at the hands of an unfair, broken power market.

The campaign is a protest song with a difference – gentle acoustic guitar music giving way to plugged-in power chord mayhem, explosions, flamethrowers, and a goat in KISS makeup. 

Neisha, Chief Marketing Officer, Flick says the power company is “fighting for fairer power prices on behalf of all Kiwis”.

“You can’t do that meekly or quietly, so we’re making a statement with a loud and clear rebel voice. We were the first retailer that allowed Kiwis to buy from the wholesale market back in 2014, and since then we’ve constantly agitated to provide better value and great service for New Zealanders. We’re super proud of what we’ve produced in this campaign, and we look forward to turning our continuing mission up to 11.”

Emma Dalton, General Manager YoungShand says Flick works hard to deliver value in a competitive market. “Sunil, Neisha and the team at Flick shared our ambition to make a real impact with this campaign and challenge Kiwis to question the lack of transparency in the New Zealand power market. The campaign has been delivered through YoungShand’s integrated creative and media offering and lands a powerful message to Take Back Power with Flick, a power company that’s firmly on your side fighting for fairness.” 

Corey Chalmers, ECD YoungShand says although Flick might be a small player, it is mighty and it needed to “be noticed, and be noisy”.

“We leaned into Flick’s activist roots and, with the help of metalhead director Gary John, turned a gentle protest into hard rock. It’s great to work alongside brands like Flick with a strong point of view, a sense of fairness and justice, and a solid appreciation of flamethrowers on the end of electric guitars.”

The campaign runs in AV, Social, Out of Home, Radio, and Digital. 

Credits:

Client: Flick Electric Co.

Acting CEO: Sunil Unka

Chief Marketing Officer: Neisha Ashaye

Senior Designer: Angela Watkins

Customer Communications & Internal Media Lead: Nikki Cockburn

Agency: YoungShand

Film: 

Production: Flying Fish

Executive Producer/Producer: Samantha Attenborough

Director: Gary John

Post Production: Mandy VFX

Music + Sound: Franklin Rd

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