November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publicis Takes Its Cancer Wake-Up Call to the Super Bowl

The Super Bowl isn’t usually populated with tough subjects and emotional stories, but those companies that take chances with heavier subjects can make a big impact if the creative hits the right tone. Publicis Groupe is tackling a weighty subject–cancer–and is putting a highly emotive message into the Super Bowl. This is part of its…
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