National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for...
Month: January 2023
As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside...
For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may...
Last year, the Cannes Lions Young Lions program still had some Covid-19 restrictions, with the U.S. contingency mostly doing their...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has...
On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand...
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the...
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world's third largest...
This week's edition of Marketing Morsels is stuffed with delightful samplings from British Airways, Volkswagen, Quorn and many more. Enjoy...