Glorious educates Aotearoa on the new era of art, via Daylight 

AUCKLAND, Thursday: Targeting an audience of traditional art buyers, digital collectible marketplace Glorious has launched an educational content series that speaks directly” to the overwhelm”.

Glorious head of marketing Lizzie Smith said: “Digital art is such a new proposition for a lot of Kiwis. And understanding how it works, and the transformative opportunities it presents to both artists and collectors unlocks a whole new realm for New Zealanders. 

“Tackling questions as simple as what NFTs are, how smart contracts work and the environmental impact of cryptocurrencies, this series unpacks this new technology in a way even the non-digitally native can comprehend.

“The latest wave of technological innovation has seen a seismic development in web3. 

“This space certainly feels like where the future’s heading and it’s awesome to be bringing Aotearoa along on the journey.”

“And if you’re an early adopter, these updates are new and exciting. But if you’re not, this whole world of digital collectibles (NFTs) can leave you dumbfounded and confused.

Daylight creative director Charlie Godinet said: “This space certainly feels like where the future’s heading and it’s awesome to be bringing Aotearoa along on the journey.”

Supporting the content series is a campaign featuring works by van Gogh, Rembrandt and Degas (with a few cheeky adaptations), mirroring the all-consuming levels of existentialism when trying to understand this world.

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