November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter’ Campaign

When ESPN brought the fan-favorite “This Is SportsCenter” ads in-house in 2017, it didn’t expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, “This Is SportsCenter” is officially back with four spots–shot in a single day at ESPN headquarters in…
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