December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Brace for an AI Arms Race in Search

The Big Tech arms race to own the next wave of language-based artificial intelligence heated up this week, as Google and Microsoft made dueling announcements that could change the way consumers access information on the internet. And that, in turn, is set to change the playbook of how marketers approach search. Microsoft said it would…
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