Southern Cross to deliver ‘Pause, Breathe, Smile’ campaign via Havas

Starring students from kura, primary, and secondary schools across Aotearoa, Southern Cross and Havas have teamed up to create a new campaign for the insurance company’s mindfulness programme.

The campaign, which goes live on Sunday, February 12, includes a television commercial which will also play online and social media assets across Facebook and Instagram, and a specially written and produced song by New Zealand’s most awarded advertising composer Jim Hall.

More than 100,000 tamariki in more than 320 schools have been through the Pause Breathe Smile programme, delivered by more than 7,000 trained teachers.

Social media posts

A young girl talks about how taking a deep breath helps with anxiety

A young boy talks about what he’s learned from PBS makes him feel good inside, with slow breathing helping him cope with the ‘noise’

A young boy talks about ‘dropping an anchor’, which helps him keep steady

Production details

Client: Southern Cross

Chief Communications & Brand Officer: Joanne Mahon

Senior Brand Manager – Master brand: Toni Deller

Creative Agency: Havas New Zealand

Producer: Lisa Nolan

DOP: Duncan Cole

Creative Director: Ben Handy

Editor: Chris Williamson

Music: Jim Hall

Audio Post: Franklin Road

Media Agency: Havas New Zealand

Schools: Wakaaranga School (Howick), Foxton Beach (Palmerston North), Tahatai Coast (Papamoa)

Choir: The Cherubim Choir of Saint James School, Lower Hutt

Choirmaster: Sarah Malone 

Choir organised and conducted by Ella Buchanan-Hanify

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