December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘He Gets Us’ Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?

Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us–a campaign to reintroduce Christianity to viewers–is a bit of an outlier. Rather than selling a brand or product, the $ 100 million campaign is running two Super Bowl ads that aim to “inspire those who may be skeptical of Christianity to…
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